User-Generated Content - Authentic content created by users, like videos, photos, and reviews, rather than by businesses or brands.

Click-Through Rate - The percentage of people who click a link, or call-to-action after seeing it.

Return on Investment - A measure of how much profit you gain from your investment, whether it is time, money, or effort.

A process that determines the emotional tone (positive, negative, or neutral) behind a piece of content or feedback.

Using influencers (individuals with a large following on social media) to promote products, services, or experiences.

A rating based on user feedback and reviews, helping to gauge how trustworthy and well-regarded your brand or content is.

Digital Rights Management - A Technology and policies used to protect digital content, like videos or photos, from unauthorized use or distribution.

When a customer books directly through your website or platform, bypassing third-party booking sites or agencies.

Fear of Missing Out - A marketing tactic that taps into people's desire to not miss out on exclusive opportunities, encouraging immediate action.

The percentage of visitors to your website who take a desired action, like making a booking or signing up.

The extent to which consumers are able to recognize or recall a brand.

The level of interaction users have with your content, such as likes, shares, comments, and clicks.

Content that spreads rapidly across the internet, often driven by social sharing.

The process of gathering and sharing relevant content from other sources to add value to your audience.

An influencer with a smaller, more niche following who tends to have higher engagement rates.

Traveling to locations featured in movies or TV shows, a trend growing in the travel industry.

In travel, sustainability refers to practices that minimize environmental impact and promote eco-friendly tourism.

The influence that the actions and opinions of others have on a persons’ decisions, especially online reviews.